Jacopo Ceccarelli aka 2501 was born in Milan in 1981. He started to paint at the young age of 14 and never gave up working on the walls of his own city, Milan. He studied as a film editor at the “civica scuola” of Milan. He moved to Sao Paolo at the age of 20. Here he got in contact with all of the South American graffiti school (Os Gemeos, Herbert Baglione, Higraff Zezao etc) changing totally his approach to painting. First with the Tag of Robot Inc (with this name he was published on the Tristan Manco’s book “Street logo” (Thems and Hudson) and then as 2501 he started a new style that put together wall painting, paint on canvas, sculpture and video. Back in Milan, between 2004 and 2007 he was member of llloolll studio, mainly working with web design, motion graphic, and much more. In 2007 he moved for the 2nd time to Sao Paolo and started to focus just on his artistic career. He joined various exhibitions and books about street art such as: Street Logo (Tristan Marco), art of rebellion 3, dunk windows (Nike IT), The Urban Edge show (Milan), Urban Affair (Berlin) He currently lives and works between Milan, Berlin and Sao Paolo.