Turn your life and the whole world into a work of art.

I

Where the world is everywhere art. Art universally, is infinite and integrated, and in this sense is available to everyone. Art imperceptibly penetrates into cracks and crevices of lived time and space: it remains in the folds of the soul as a daily habit and becomes part of urban life, as the natural landscape.From this point of view, art galleries are an infinitesimal part of those places that take art as conservative reservoir of creative thought, eventually becoming thereby the world of art, and eliminating any possibility to imagine other worlds. Art should not - and, in fact, can not – block up itself with the walls of elitism and inaccessibility , behind which can live only by those who in one way or another connected with the world of art :gallery owners and critics, journalists and art dealers, marketers, and those who tries to present art as a harmless object of petty trade, along with other commodities, which became the subject of commercial exchange. Art, on the contrary, is mixed with the people , contradict to them,it becomes a stumbling block and a "trap," as Duchamp said. Art - an obstacle that becomes the cornerstone of a new vision of common things, it should be part of our lives (in the subway, train stations, parks and squares) to organize rhythm, fill in the gaps and fill each "from beginning to end creative inspiration. " Art should, in fact, vary depending on how life changes, and at the same time convert it.

II

The task of art. Art - is a complete form, connected together cause and effect, and because it was originally devoid of controversy, as opposed to religion, politics, polity and language, is infinite, which governs itself, discipline itself, and disciplining itself is expanding. The artist must learn and, given the continued ethical meaning of their activities, to analyze the social context of, for and within which it operates, together with the spiritual and emotional world of its inhabitants. Seismographic research area is one of the goals of the artist as he performs the product and the creator of the real and imaginary places. To successfully engage in creative work in an urban environment, the artist has to be moved by a feeling of love, harmony and respect for the great city, which in the classical tradition called the policy, ie ,a place ,where people interact with each other and with the architecture. Because it is ,in the public spaces,the urban life and all that distinguishes it from other forms of human coexistence, reaches the most complete embodiment and declares publicly about a fundamental feeling of joy, sorrow, hope and delight. The artist explores the global disease of the city and society, and developing creative methods of healing, which aim to create an antidote and a vaccine against injury ,inherent in the people of big cities. Artist fights for the good of others, and his assessment helps to understand the importance of the surrounding area, he turned his attention to the places of the world that are often undervalued or unfairly notorious mainly as a reservoir of tension, fear and filth. The artist in this case acts in the role of healer, which encourages and fosters the reaction and the ways of expressing the civilization.

III

The set of the form and content. Life - a work of art. Art gives the meaning of each new day, leaving him in his own trail. The artist makes from his own life a work of art, and his main task - to break into the people's everyday life, to develop their creativity and aesthetic potential that lies in them. Based on the principles of perception, the artist makes an incision on the lives of those who are around him, giving them a voice, body, shape, color - everything you need for the internal evolution. Art is the only way for people to contact the ground, the possibility of understanding the values ​​and ultimate meaning, and because it gives meaning and harmony of every stone, every gesture, and all the senses of perception. Because it is, what we see every day in front of our eyes, is the main material ,serves as a support and encouragement of our life, and, in particular, artistic practice. Artistic activity combines the significant and meaning, a way of translating his subject, form and content of the principles and forms of people's lives. Expressive gesture rooted in the psychology forms, but in the modern practice has become a tradition: every nuance, every separation of perception ,is transferred to the continuity of life style,wich involves a lot of people.

IV

Do not deny the ambiguity ,not to be afraid of feelings. Anyone can be an artist (and make your life a work of art), if not seek to deny the obvious ambiguity of things and the world order and do not afraid to accept them for what they are. Even those who do not possess the abilities that are considered to be the artistic talent, can make your life a work of art: not only because there are many art professions, but also because everyone goes their way, not like any other, unconsciously taking those or other decisions concerning on important and minor moments of his life. Each of us is a simple fact of our "existence" makes a difference in the lives of others, and that one fact can change our perception of the outside world: "I see you, I hear you, and I aleady not that person, that Iwas before." The ability of perception unites all human beings. Without perception there would be no speech and writing, and would be not possible a process of communication. Before start to speak, we just say the words clear to themselves, thus revealing the value of expression, which precedes, orderly and definite meaning. In this "simplicity" mortgaged property, which defines our creativity and warns us of the error when we try to play a certain phrase or idea. Thus, it is possible to refer to others and express their thoughts about a specific cultural phenomenon, not necessarily art, and is intended not only for amateurs. The vocation of the artist the exoteric and not the esoteric at the same time. The meaning, therefore, stems from a simple anthropological roots, which is available to everyone, because everyone has the basic functions of perception.

V

The laws of art and the laws in art. In the art should be the rules by which it could provoke strong emotions, speak to people and affect their lives. The artist must be contemporary. Signifikatizm, established aesthetic normativism, which put an end to the spread of relativism, skepticism doubts, interfering into the postmodern ideas of ​​just where the thought that there are no answers, only questions without answers. Art - is a normative phenomenon, since by its very nature requires a set of rules. Normative phenomenon, it can also be called because the creative impulse of the moment translating into a technical action, embodied the image, the ability of an individual, not objectionable. Nothing is more alien to signifikatizmu than the idea of ​​contradiction between the idea of ​​free creativity and the need to follow the rules, orders and rational judgments. If it were not so, the art has failed to fulfill its natural and profound mission: to give a natural shape, not only objects but also people, providing them with clear answers, which boil down all forms of individual and collective alienation. Because of the exclusion, which becomes stronger as longer we live in times of crisis, we are parting with the past, on the threshold of which we see the future.

VI

Always be up to date. The task of the artist - to be relevant for his time and remain at the forefront of the events of his time, where present, shall enter into a dialogue with the future. The artist - signifikativist must bear the message, wich is not personal or local, but universal. Artist - a demiurge, a mentor who speaks in simple, understandable to all but the language with which he appeals to the world. We do not need anymore the artists ,who don’t go out of their studio for ten years, and then pulled out of them with shouts of "I invented the wheel!" In the solitude don’t born a genius - is another common place, with wich signifikatizm intends to end. Solitude of the artist is valuable only when it helps the artist to remain topical for its time. The artist-signifikativist don’t limit himself to the understanding of space that surrounds him, but comprehends the time that it arranges the space. For this reason the Dictionary of signifikativist always evolving. Signifikativizm captures the main trends "here" and "now", knowing the past, from which comes the present and future, to which it is only a hint. Art draws its creative energy from the stress of modern life, in which it develops, and is the combination and transformation of certain things, a way of understanding the present through the prism of artistic vision based on the laws of perception, which makes the tension palpable and real.

VII

Plasticity of art. Signifikatizm - this is not a sect, which is limited with the specific features of a particular style and technique. This ratio should be definitely forgotten, because it excludes such important thing ,how the language of art has always been - plasticity communication methods and techniques, content and form, interdisciplinary multiplicity of languages, which are the universal language. The art was originally ductile, as constructs the world from beginning to end - on volumes, shapes and colors to the thoughts and intentions of individuals and groups. In other words, the art is plastic, because it is calling, which is sure to impress those to whom it is addressed. Being plastic, the art is able to use the same vocabulary in the different ways, which can be mastered by anyone, if given the necessary tools. The artist relies on the mental capacity and experience of the viewer, that serves as a prerequisite for the development of various forms of art. Art everywhere and forever, because human nature is inherent in the fundamental anthropological ability, through which art can transform, and find new ways to express themselves and take many forms, without ceasing to be the embodiment of human nature with all its advantages and disadvantages.

VIII

Freedom. Art - this is the only tool that allows a person to be truly free. This is due to the plastic nature of the art, which is the concentration and release of energy ,produced from the depths from the human soul and expresses the universal nature of existence. This universality that transcends geographic boundaries and overcomes emotional limitations. In art, evryone becomes absolutely free, even in the most severe form of his incarnation, because the art providing complete freedom of thought. Signifikatzm gives priority to freedom and normativity, to which he refers, provides a means of expression, a set of rules, concepts, and concepts that allow them to spread around the world and become a universal message. Freedom, in fact, does not mean freedom from something, but for something. Freedom is always striving for a positive state of mind, when all the problems, wounds, conflicts, fears find the positive resolution. This can be represented through the cruel and harsh features of the world, and it always happens because in the creative act of the artist as free as free everyone in his own understanding of work of art.

IX

Fate. Freedom is closely intertwined with fate. Signifikatizm implies the close relationship of freedom and destiny. Perhaps one does not exclude the other and vice versa. The fate of each - a personal style that is determined at birth and can be converted over time. It always happens in relationships with other people, who - with all their expectations and requirements - provide the parameters for evaluation of personal freedom, a measure that forces us to take our freedom, as a project that needs to be done. At the same time, we, together with all the others are part of the destiny of the world and the universe in which we are the engine of her will, which every time is faced with the real state of things, but that is only as a result of this friction can be realized as a subject at the time torn from the world of chaos. The fact that the fate of the world ultimately is chaos, not a serious cause for signifikativist restrictions of his freedom and the creative impulse. On the other hand, chaos is itself an embodiment of the plastic arts, the projection of the personal liberty of every individual. Thus, the concept of fate makes a difference in the degree to which an individual becomes a destiny inscrutable law, which rises to a higher sense of speech, gesture. And in these things embodied what was said Sophists of ancient Greece, which is a measure of man. Signifikatizm can not be comprehended outside the philosophy of freedom and destiny.

X

Technique as a replacement of human . According to philosophical anthropology, developed by Herder and Nietzsche became popular in the twentieth century and later, of all creatures man is the most "vulnerable" and may become a victim of the space that surrounds him. Unlike animals, humans do not have a set of natural protective reflexes, so he does not live in the environment, but in the world. World mastered by man using the technique, which is the skill that was originally inherent in people's lives, as a necessary replacement of man, without which there would be no life. Signifikativizm technique gives the value of a unique component of the natural, as paradoxical as it may sound, to human life, because without technology there would not be human. The artist analyzes the point of contact between technology and human, as if the person was born with a vocation for the border type of natural and artificial, mind and technology. Signifikativizm denies that a person can be found in humanistic regression immaculate past, in which presumably there are no traces of scientific manipulation. Golden age for a person - it is not a mythical childhood, free from the vicissitudes of history. Arcadia has long been settled.

XI

The theory of the still life. Plasticity of art and technology converge in a statement according to which the dinamics exceeds the static, and all forms of fixation of the lived moment - abstracting from the original motion, which unites all things and flow out the creative freedom. Among the new forms of art , video art has become heir to the classic still life. Just as nature morte (still life) was realistic depiction of the natural moment, cut off from all eternity, so for the artist still life is the result of the expression of the struggle with the passage of time. The result, in which the artist may have influence with the help of technology, energetic stillness of the image, is manifested in the imaginary immobility of the frame, in life, which the soul lives. Still life opens up new senses, in which it is identical to itself, changing the methods of perception, visual and sensory proximity. Art penetrates into the grid of images and bringeth forth out of his visible perspective, tearing issues of realistic art and the traditional tasks, that art had set themselves. The reality - a complex set, a set of assumptions, uncertainties, and lost or unused opportunities. The poetics of still life leads to the discovery that when there is a clear seems hidden: the experience of the work, and not the fact, and video art of still images helps us to delve into the essence of it.

XII

The formation of the individual. The principles upon which is built signifikatizm - is not abstract rules, which the artist and the viewer can be listed and classified along with other artistic and cultural currents. Artist- signifikatist - a way of understanding art. Yet for the understanding and practice of art, despite its accessibility, still require some tools and skills. Learn the art means have a compass to help navigate the polyphonic choir, facing both the discerning viewer, and to the layman. Just as a compass can be used as an instrument for orientation in space, signifikatizmom can be used as a reliable guide to the arts. The task of art, and particularly contemporary art, not to distribute questions, but on the contrary - to find answers to questions that may arise suddenly in humans. For too long, modern art was perceived as an arbitrary area in which everyone has the right to express their opinions and then deny it. This time of the answers, not questions that indicate a failure to take a stand. In addition, not all have the same value as persistently makes us think the art market, which measures all of the same measure, which is money.

XIII

Inter-culture. The variety is rich, and not a hindrance. The multiplicity of cultures means the relationship, the dialogue, the ability to see the problem from a new perspective, sometimes not visible before. Artists, united in ROYAL Art Factory, believe in cooperation and cultural exchange, because for them the value of cross-cultural interaction is derived directly from the ideas of freedom and plasticity of art. This does not mean that everything in the ocean of cultural diversity, all things resemble each other only because the language of art is universal in nature, soy, and its basic grammar, everyone can use at their discretion. Cultural prospektivizm - a method in which a creative angle and unevenness of the gesture can leave a trail of transformation and renewal. Art is living in a contradictory dialectic of opposites, which is inhaled into him the life: his freedom and his fortune, his dynamism and its immobility, its evolutionary nature, his anthropological immutability, its nature and the natural results of technological progress, the questions and answers, its past and future which rolls up into the present of his own hypothesis. The multiplicity of cultures - is the name of balance of meanings, which relate to each other and occasionally take precedence over the other.

XIV

In defiance of dream sellers. The artist speaks on the right language more than any other, and therefore more fragile. For this reason, the artist considers the ratio of crime to those who possess economic power, holds out his hand with a gun attached to it in seeking approval of its superiority. Art - is not the way to the marketing policy of the industrial enterprises, which support the artist can exhibit a clever way of getting rid of remorse, or money laundering. Artist turns his life into a work of art, and art patrons and sponsors must remember this. Sell ​​the dream for the reality with the reason of economic prosperity at the expense of signifikatizm sincerity ,equivalent to a crime against a person in the deepest and fullest sense. Artist-signisikativist condemns all those who are trying to capitalize on the arts and who uses art as a generous covering of financial fraud. In this case, manifests itself not the greatness of the soul, but the size of the "ego" so-called benefactor, who, in fact, is not able to see, that work of art reflects his mental state. Liars and those who sell dreams, not worthy of attention artist signisikativist because it causes internal rejection.

XV

Memory. On the way of time works of art – it is a stopped moment between past and future. Technique in his memory has its own reservoir of ideas and rules, but also a source of courage. It is impossible to understand a person, having no memory, and no future without understanding the traces of the past. Signifikativizm carves their own space now in the world of contemporary art, because it leads to reflection on a temporary, plastic and dynamic nature of the artistic act itself. Signifikativizm does not displace the tradition, but it gives them a new value, transforming - in form and content - the fate, which the future open to them. At the same time, the artist performs his social duty. His language is simple without being condescending to the fact that he rejects. He speaks with the language of confidence, without diminishing the value of experience. In this language, it appeals to all without distinction. If the artist makes a public promise, give the wish or intention, so this promise, an intention or desire, he first gives himself, and it shapes his personality.